Doing Good with Deposits
From Passive to Purposeful
The safest asset in a portfolio can also be the most powerful. Through KEEP, cash transforms from sitting quietly on the sidelines to driving measurable returns and positive change to communities throughout the United States.
The Most Overlooked Asset Class
in the Impact Space
$8.4T in U.S. assets are allocated to impact strategies, yet cash is often ignored.
“If it can start with cash where there is no risk and we know there is a 10 to 1 multiplier effect because we’re putting dollars into an impact network, it’s a very easy solution for us and one that all of our clients are open to and excited about.”
Mike Tiedemann, AlTi Tiedemann Global
How Impact Happens
KEEP deposits flow into our network of over 1,000 federally insured institutions, including community banks, Community Development Financial Institutions (CDFIs), Minority Depository Institutions (MDIs), and low-income designated credit unions. These institutions lend locally, creating ripple effects of economic, human, and resource impact across thousands of communities.
Click each dot for details on Key Impact Areas:
* Source: ICBA. ** Source: OFN.org.
Advisors managing mission-driven clients could unlock
$20+ Billion
in loans to underserved communities by redirecting just 1% of U.S. fiduciary
cash into insured community institutions.
(Source: GIIN)
Why…
This Matters to Your Clients
Not all clients think about “impact” or doing good in the same way, but certain groups
have mission-based goals baked into their DNA:
Foundations, Endowments, Universities, Non-Profits:
Idle cash immediately advances mission-driven programs.
Fully insured and liquid with competitive returns.
Integrates seamlessly into operating, reserve, or grantmaking accounts.
UHNW Families
KEEP can supplement giving and legacy strategies, activating cash reserves without altering philanthropic plans.
Mission-Aligned Corporate Clients:
Board members, donors, and employees increasingly expect cash allocations to reflect corporate values..