Organic Growth:
The Core of Every RIA’s Success
For RIAs, organic growth is the ultimate objective. But what does it mean? For some firms, it’s about acquiring new assets under management and for others, it’s about expanding account types or driving referrals that bring in fresh relationships.
In reality, organic growth isn’t just about adding new AUM—it’s a combination of adding client value, uncovering new opportunities, and maximizing relationships that might otherwise be ignored.
Turn cash into a strategic advantage.
designed to help RIAs unlock the full potential of client relationships in a way that drives sustainable organic growth.
Cash is a framework
The Four Pillars of Cash that Drive Organic Growth
Cash isn’t just a placeholder—it’s the Trojan horse to deeper relationships, new referrals, and large-dollar institutional accounts within your clients’ networks. It represents a distinct and sustainable way to increase AUM while serving clients and the organizations that are meaningful to them.
Held-Away Cash: Capturing Existing Client Assets
Cash held at banks or financial institutions, earning little interest, uninsured, or reserved for expenses.
Examples: Emergency reserves (6-12 months), capital call funds, anticipated large purchases.
Opportunities: Help clients consolidate, protect, and optimize idle cash while securing deposits before they transition into investments.
Affiliated Cash: Unlocking Clients’ Personal & Professional Networks
Cash opportunities tied to clients’ affiliations—business interests, board memberships, or philanthropic causes.
Examples: Alumni associations, endowments, foundations, homeowners’ associations, business reserves.
Opportunities: Uncover new deposit opportunities by engaging with meaningful connections in your clients’ networks.
Institutional Cash: Competing for Large-Dollar Accounts
Corporate and institutional cash that requires security and compliance with investment policy mandates.
Examples: Public funds, corporations, family offices, endowments.
Opportunities: Attract larger institutional accounts by offering high levels of federal insurance—an essential requirement for many organizations and institutions.
Impact Cash: Aligning Deposits with Mission-Driven Goals
Deposits that support community, social, and impact objectives.
Examples: Non-profits, endowments, HNW clients with impact goals.
Opportunities: Offer a solution that directs deposits to Minority Depository Institutions (MDIs), Community Development Financial Institutions (CDFIs), low-income designated credit unions, and community banks serving underserved communities.
The KEEP Advantage:
Turning Cash into a Growth Engine
RIAs Using KEEP Unlock Larger Institutional Opportunities
40% of KEEP deposits from RIAs come from institutional accounts.
Offering up to $100 million in federal insurance per client tax ID attracts large-dollar relationships.
Cash becomes a gateway to new assets, referrals, and institutional growth—with zero principal risk and overnight liquidity.
The Organic Growth Cycle
Clients introduce KEEP to organizations with which they are affiliated.
The organization becomes a client, which introduces the value of KEEP to board members, employees, and stakeholders.
These new clients introduce KEEP to their own businesses and affiliations—sustaining your organic growth cycle.
Let’s keep redefining organic growth—one principal-protected dollar, affiliated relationship, and referral at a time.
StoneCastle is unmatched in helping advisors grow through large-dollar affiliated relationships.
Getting Started is Simple.
Request Your KEEP Organic Growth Kit
and learn how the right partnership can help put your organic growth goals on autopilot.